Nicole Borens
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Jul 3 2018
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3 Minute Read

Nicole’s Squelo Interview

Nicole Borens
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Apr 7 2018
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12 Minute Read

How to Optimize Your Email Campaigns

Email ROI is $40 for every dollar spent. It’s cost-effective, versatile, immediate, personal, and trackable. But it only works if your emails are opened. Here are 10 tips to help you get the most out of your sends.

Nicole Borens
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Oct 18 2017
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5 Minute Read

Web Design Process

My 7 step process for creating a website.

Nicole Borens
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Mar 29 2015
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4 Minute Read

Reasons to Redesign Your Website

Signs your website needs an upgrade.

7 Ways Your Website Is Driving Away Customers

Nicole Borens
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Feb 7 2015
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5 Minute Read

7 Ways Your Website Drives Away Customers

Put the kibosh on these practices.

Nicole Borens
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Nov 15 2014
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3 Minute Read

Questions to Ask When Hiring A Designer

Choose the right designer with these questions.

Nicole Borens
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Sep 23 2014
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5 Minute Read

Why Spec Work Sucks

Crowdsourcing websites such as DesignCrowd, 99Designs, and CrowdSpring offer design services at a fairly lower price than that of a professional designer, with a multitude of people, or designers, who are ready to work for you at the drop of a hat. However, business owners need to keep in mind that everything has its own system of balances, and crowdsourcing is no exception.