Graphic Design & Email Development

  • Collaborated as part of a cross-functional team consisting of designers, copywriters, project managers, and business units in creating enterprise-wide marketing materials — email campaigns, landing pages, PDFs, logos, social media graphics and web ads.

  • Worked with business units to gather and define requirements, establish scopes and manage project milestones.

  • Independently illustrated concepts with wireframes and rough drafts of assets with specifics on arrangement, size, typography, and additional aesthetic styles.

  • Increased clicks 303%, click-throughs 260%, and unique opens 112% for the monthly email newsletter by implementing UX principles, Litmus testing, and developing device responsive HTML layouts.

Date: 2019–2020
Role: graphic design, email design, development, testing, analytics reporting