NBGD

AMA

Graphic Design & Email Marketing

- Collaborated as part of a cross-functional team consisting of designers, copywriters, project managers, and business units in creating enterprise-wide marketing materials including email campaigns, landing pages, PDFs, logos, social media graphics, web display ads, and banners.

- Increased the unique click rate by 303% and click-to-opens 260% for the Change Med Ed monthly newsletter by implementing UX principles, cross-client testing, and device responsive layouts. (infographic below)

- Responsive HTML Email template for all AMA emails. It includes a header, footer, and 1, 2, and 3 columns layouts, a device-responsive layout, and light and dark mode versions — and it's all been Litmus tested. The code is made of reusable snippets, with each snippet clearly labeled, so the designer can just copy and paste sections to create their own new email newsletter.

Date: 2019–2020
Role: graphic design and email design, development, testing, and reporting