- Collaborated as part of a cross-functional team consisting of designers, copywriters, project managers, and business units in creating enterprise-wide marketing materials — email campaigns, landing pages, PDFs, logos, social media graphics and web ads.
- Worked with business units to gather and define requirements, establish scopes and manage project milestones.
- Independently illustrated concepts with wireframes and rough drafts of assets with specifics on arrangement, size, typography, and additional aesthetic styles.
- Increased clicks 303%, click-throughs 260%, and unique opens 112% for the monthly email newsletter by implementing UX principles, Litmus testing, and developing device responsive HTML layouts.
Role: graphic design, email design, development, testing, analytics reporting