NBGD

AMA

Graphic Design & Email Marketing

  • Collaborated as part of a cross-functional team consisting of designers, copywriters, project managers, and business units in creating enterprise-wide marketing materials including email campaigns, landing pages, PDFs, logos, social media graphics, web display ads, and banners.

  • Increased the unique click rate by 303% and click-to-opens 260% for the Change Med Ed monthly newsletter by implementing UX principles, cross-client testing, and device responsive layouts. (infographic below)

  • Responsive HTML Email template for all AMA emails. It includes a header, footer, and 1, 2, and 3 columns layouts, a device-responsive layout, and light and dark mode versions — and it's all been Litmus tested.

  • The code is made of reusable snippets, with each snippet clearly labeled, so the designer can just copy and paste sections to create their own new email newsletter.

Date: 2019–2020
Role: graphic design and email design, development, testing, and reporting