First impressions matter, especially when potential customers are visiting your website. It’s important to take stock of your current site and consider what is and isn’t working before initiating a redesign.
YOU AREN’T GETTING THE RESULTS YOU WANT
Is your website converting visitors to customers? A website should grab the visitor’s attention, engage them, and then call them to action. Does your site accomplish these things?
You’ve rebranded or your company’s product/service/mission/philosophy has changed. Remember that your website is an extension of your brand. A website is similar to a logo in that visitors WILL make assumptions about your organization at first glance.
YOUR SITE ISN’T RESPONSIVE
A responsive website adapts to different sized screens and devices to present each visitor with a pleasant experience. Can your website be viewed on a range of devices, from desktop computers down to cell phones? If not, then you’re missing out on the 25% of Internet users who access the web by means other than a computer.
IMPROVE USABILITY AND FUNCTIONALITY
Visitors won’t stick around if they’re unable to find what they’re looking for. Proper usability is imperative. Usability improvements, on average, doubles web sales. [SOURCE: Jakob Nielsen, ROI study]
Or looks dated. A study conducted by Elizabeth Sillence titled “Trust and Mistrust of Online Health Sites” asked a group of people to find websites related to hypertension. The group was then asked to record whether they trusted or distrusted the websites they found, and why.
And guess what?
When Sillence reviewed the reasons why people distrusted a website, 94% cited DESIGN problems.
A redesign costs money, sure. However, your new site can easily return the investment amount within 6 months and include enormous benefits such as more sales increased visibility, improved brand perception, distinction from competitors, and more.