One of the biggest precautions you can take in order to choose the right designer for your project is to ask them the right questions. This will help you to narrow down candidates while providing valuable insight for what to expect in your relationship with the designer and the final deliverables.
Ask to view their portfolio. Now is the time to check out the designer’s past work to verify they’re skilled and experienced enough to deliver an outstanding piece of design for your company. Furthermore, many designers have a set particular style. If the designer seems to have reoccurring choice of aesthetics, consider whether that style is consistent with what you’d like to achieve with your particular project.
BUDGET & TIMEFRAME
Can the designer complete your project within your timeframe and budget?
What is their creative process like? Have the designer walk you through their process so your expectations are clear.
How much time will the designer spend consulting with you?
How long has the designer been in business? Ask about their education, if they majored in graphic design. Get to know their professional experience.
THE RIGHT TO COPY
Does the designer keep the copyright and license the reproduction rights to you, or do you get the copyright?
For example, number of revisions, help with printing, which final file formats will be provided. The latter is especially important. If you aren’t sent the proper file formats you will ultimately have to pay another designer to create or correct the files. (tip: vector files with an extension of .AI or .EPS are appropriate for logos, vector and .PDF’s for print projects, and .JPG, .GIF and .PNG’s are suitable for web design)
REFERENCES / TESTIMONIALS
Ask to see references or testimonials from the designer’s previous clients.
that may be on your mind. If you have questions or concerns, this is the time to voice them.