Best Logos Ever

Best Logos Ever

Current Favorites


 

COCA-COLA

cocacola
Frank Mason Robinson, the bookkeeper to (Coca-Cola creator) John Pemberton, created the brand’s logo in 1885. Robinson came up with the name and chose the logo’s distinctive cursive script. The typeface used, known as Spencerian script, was developed in the mid-19th century and was the dominant form of formal handwriting in the United States during that period.
 
 
 

OWEN + ALCHEMY

owen + alchemy logotype
 
Based in Chicago, Owen + Alchemy is a stylish juice apothecary that boasts ultramodern occult-inspired branding created by graphic designer Jack Muldowney and firm Potluck Creative.
 
 
 

NIKE

nke
 
Carolyn Davidson created the Nike mark in 1971 while she was a graphic design student at Portland State University. The swoosh communicates movement and agility. The logo, coupled with the brand’s “Just Do It” slogan, is clever, memorable, branding perfection.
 
 
 

MNML

mnml
 
Scott Wilson, formerly a designer at Nike, is the founder of MNML and designer of the brand’s logo. MNML’s visual identity is flawlessly clever, incredibly memorable, and appropriately simple and, of course, minimal.
 
 
 

GREY ADVERTISING

grey
 
Created by Chermayeff & Geismar in 1984, the Grey Advertising logo took the unimpactful and unmemorable color “grey” and made it bold and provocative – perfect for the advertising world.
 
 
 

NBC

nbc
 
The NBC peacock was initially introduced in 1956 as a promotional image for color television. NBC has used a few variations of the peacock. The original logo was created in-house at NBC, and Chermayeff & Geismar updated the brand mark in 1980.
 
 
 

UNDEFEATED

undefeated_1
 
Undefeated a.k.a. the anti-Nike, created by Edward Taylor of Soft Gold USA. The brand’s “5 strikes” slogan is efficiently communicated with the tally marks.
 
 
 
What are some of your favorite logos?
 
 
 

 
 

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  • Esther Maxime

    I don’t know if it’s my favorite, but the first logo I was aware of as a kid was the Baby Sitter’s Club logo. It’s actually a plot point in the first book. They talk about what they need the logo to convey and the group artist Claudia Kishi (my favorite character) came up with the logo. I loved the idea of coming up with a design to covey something important, and I loved how recognizable it was. Even from far away I could tell someone was reading a book that I probably read too.

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