Graphic & Web Design Resources for Clients

The Logo Design Process

Logo Design Process

My design process.

Since clients often ask me about my process, I’ve decided to describe it all here. I’ve used images taken from the brand identity I created for fitness and life coaching brand, Most Motivated. So here is how the magic happens…
 
 

BRAND CONSULTATION

My process begins with a conversation with you, the client. The goal being to learn as much as possible about your company – its culture, values, target demographic – and ultimately, craft an effective logo.
 
 

DESIGN BRIEF

A design brief acts as a point of reference throughout the project, ensuring that requirements are understood and everything stays on track. The brief clarifies what needs to be done and saves time for everyone involved. I will put together a brief that outlines the project’s description, timeframe, fee, and terms. Once you and I both agree to the brief’s specifics I can begin work on your project.
 
design brief
 
 

RESEARCH

Once we decide on the project’s scope and terms via the design brief, I will begin the necessary research. This includes industry and market research, and competitor analysis. Also taken into account are market trends, product/service differentiators, the business’ future and past, and the current state of the brand and brand aspirations.
 
 

BRAINSTORMING & CONCEPTUALIZATION

Logo concepts are developed around the brief and research. Sketching and mind-mapping begins, mood boards are created – the point here is to explore as many directions as possible before narrowing it down to the best few ideas.
 

left: sketches and mind map, right: mood board

 
 

RENDERING

The concepts are then created on the computer in Adobe Illustrator, then prepared for the next step – the presentation.
 
 

PRESENTATION

You will be asked to provide feedback for 3 (black and white) logo concepts.
 
3concepts
 
 

REVISIONS

Your requested revisions are then executed.
 
 

PRESENTATION II

Your logo will be presented in two color variations for you to choose from. At this point, if there’s anything about your logo that you’re not pleased with, you may request one final revision.
 
 

REFINEMENT OF CONCEPT

Tweaks and final touches are made, if necessary.

Final logo for Most Motivated, personal training/fitness brand.

 
 

LOGO FILES ARE SHARED VIA DROPBOX

Your logo’s files are made accessible via Dropbox.com; vector and rasterized, RGB (for web) and CMYK (for print), original and outlined versions.
 
dropbox
 
 

ACCESS TO BRAND GUIDELINES

Brand guidelines prescribes logo, layout, color, and typography guidelines for your organization’s marketing materials, ensuring consistency across all company collateral. It can be as simple as one page displaying fonts and colors for print and web, or a more detailed manual (applications for uniforms, vehicles, web). If your company has requested brand guidelines, a PDF file will be made accessible via Dropbox.
 
 

 
 

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