Frank Mason Robinson, the bookkeeper to (Coca-Cola creator) John Pemberton, created the brand’s logo in 1885. Robinson came up with the name and chose the logo’s distinctive cursive script. The typeface used, known as Spencerian script, was developed in the mid-19th century and was the dominant form of formal handwriting in the United States during that period.
Owen + Alchemy
Carolyn Davidson created the Nike mark in 1971 while she was a graphic design student at Portland State University. The swoosh communicates movement and agility. The logo, coupled with the brand’s “Just Do It” slogan, is clever, memorable, branding perfection.
Scott Wilson, formerly a designer at Nike, is the founder of Minimal and designer of the brand’s logo. Minimal’s visual identity is flawlessly clever, incredibly memorable, and appropriately simple and, of course, minimal.
The NBC peacock was initially introduced in 1956 as a promotional image for color television. NBC has used a few variations of the peacock. The original logo was created in-house at NBC, and Chermayeff & Geismar updated the brand mark in 1980.
Undefeated a.k.a. the anti-Nike, created by Edward Taylor of Soft Gold USA. The brand’s “5 strikes” slogan is efficiently communicated with the tally marks.
What are some of your favorite logos?